Looking for Influencer Marketing? Try This Instead ...
Hot Take: Sticking to content creators from your own backyard can be so boring. I mean it kinda makes sense to have a finance guru when you've got a finance app, but can we get a little spice, please?
I've been making finance videos on TikTok for 3.5 years. And guess what? Only the finance-related apps come knocking. Really, guys? Can we mix it up a bit? Please??
In my videos, I always talk about having a diverse stock portfolio. Well, brands should follow suit when they're hunting for content creators.
My followers are already here for finance education. They don't want a never-ending stream of finance apps shoved down their throats. They know me, my app preferences, and my favorite products because I talk about them.
So, if you're a business looking for finance creators, why not pick those who already use your product? That's the only brand deal within my niche I’m looking for. Otherwise, it's like watching a movie where the plot makes no sense – not a good look for anyone. Imagine I'm a chef who only uses KitchenAid pans, and suddenly, I'm hyping Calphalon.
The comments would light up with "sellout" and "traitor" vibes. I mean, my followers know I’m team KitchenAid. What’s up with this Calphalon pan??
If I were running a frying pan business, here's my game plan: hire a few chefs to talk up my pan's features, sure. But then, let's shake things up – bring in some folks from totally different backgrounds. It's like a breath of fresh air, attracting a whole new crowd.
Plus, it sparks creativity like nobody's business. I don't want to see endless culinary accounts pushing a frying pan – yawn. Show me a makeup creator hyping up a frying pan. That's the kind of curveball that makes you go, "Wait, why's this makeup creator talking pans?"
Bottom line – don't box yourself in by only hiring creators from your own circle to peddle your stuff. Get out there, surprise your audience, and let someone from a whole other world give your ads a fun, unexpected twist.
