The Exclusive Resource Vault is HERE
After seven years of making finance content for free, I’ve made a big decision. I know some of you will be upset, feel like I betrayed my promise, or think I went back on my word.
When I first started creating investing and trading content, part of my motivation came from seeing what I called “course bros.” They promised, for a rate “cheaper than Harvard,” you could receive life changing education and unimaginable wealth. I hated that the people who needed the resources most were often the ones who could afford them least.
Hard working people wanted to start investing but were told, “I’ll teach you… for a price.” Couldn’t someone help without expecting payment? I decided to be that person.
At the time, I was a full-time stock trader. Before that, I worked in restaurants and the fitness industry and lived at home into my late 20s, which gave me enough savings to start trading.
For the first four years, I balanced trading with content creation. But eventually, I realized I loved making videos more than trading, and it was eating up all my time. My trading income disappeared, and I had almost no new income.
I went all in on content creation for two years, living off savings and hoping to make enough from creator funds and occasional brand deals to keep everything free. But it didn’t happen. I burned through money, relying on luck—or maybe karma—thinking my good intentions would eventually pay off. That never happened.
One person said, “Why don’t you just sell your stocks to keep making videos?” Sell my long-term investments – my retirement plan – just to continue giving content away for free? No way.
Then the DMs started. Whole-life stories, heartbreaks, financial disasters, health crises. Thousands of weekly comments, hundreds of DMs, occasional death threats, and still no income. I started questioning myself.
People don’t go to a personal trainer and expect a free, fully customized routine. They don’t go to a financial advisor and expect a free, personalized investing strategy. So why did I feel guilty considering charging for my time? And moreso, why did people feel that because it was on the internet, it was okay to ask for these things for free?
Something had to change. I never imagined I’d have almost 800,000 followers across all platforms or that people would feel comfortable asking me for advice I’m not legally qualified to give. Scale had changed everything. Running this account alone for free was unmanageable. I needed boundaries.
I wanted to keep the vast majority of my content free, but I realized my time is worth money. The heartfelt DMs and the ego boost of telling people I have 800,000 followers were amazing – but they don’t pay bills.
So I made a change. I moved some of my resources behind a paywall. If you’re interested in the Research Vault, you can find it here.
There’s also a principle here that I can’t ignore anymore. I spend hours every day responding to comments, reading DMs, updating resources, and creating content. Time is the most valuable asset we have — I say that all the time when I talk about investing. If I believe your time is worth something, then mine has to be too. Valuing my time isn’t entitlement. It’s consistency. It’s applying the same logic to myself that I’ve been teaching all of you for years.
I set the price at a single, flat $10. Not per month. Not per year. Just $10. If I add more resources later, the price won’t increase.
This feels like a fair compromise. If you’re upset or feel I broke a promise, I understand. I feel that way too. But sometimes, changes are necessary for the sake of sustainability and fairness. And to avoid burn out.
