Logan Paul Wants YOU to Invest in POKEMON
Logan Paul wants you to buy Pokémon cards instead of stocks. And as someone who’s been investing for over 25 years and has developed a finely tuned nose for bullshit, I need to point out what’s actually happening here. This isn’t about education. It’s not about expanding people’s minds to “alternative assets.” It’s about timing, narrative control, and the fact that Logan Paul just so happens to be auctioning off a $5.3 million Pokémon card while telling young investors that stocks are overrated.
When Logan Paul goes on Fox Business and talks about Pokémon cards, he isn’t just sharing a quirky opinion — he’s legitimizing them. He’s turning cardboard into an “asset class.” Suddenly this isn’t a silly hobby or the cousin of NFTs and crypto pump-and-dumps; it’s a serious investment opportunity. That’s not an accident. That’s how you pull in a broader audience — older viewers, parents, grandparents — people who might think, “Huh, maybe my grandson’s cards are worth something.” And while they’re thinking that, Logan is very conveniently pumping the value of the exact thing he already owns.
Yes, he throws in the disclaimer. “Only if you have money you’re willing to lose.” “It could just be a fad.” That’s legal protection, not moral responsibility. Because he knows exactly how this lands with younger people. There is absolutely a 23-year-old out there reading that headline and thinking, “I knew the stock market was a scam. This is the real move!!” And that person is not hearing the disclaimer — they’re hearing permission to chase the fastest, flashiest path to getting rich without the boring, unsexy part where you steadily invest for decades.
Fast-forward twenty years. That same person is 43, staring at a dusty box of Pokémon cards that are now either worthless or painfully illiquid, with an investment portfolio that rounds down to zero. Meanwhile, Logan Paul already cashed out, pointed to a spike in interest and sales, and got to say, “See? I was early.” That’s the trick. Buy first, hype later to your millions of fans, validate it through legacy media, and let other people provide the exit liquidity while convincing themselves they’re being savvy contrarians.
And look — none of this is to say collectibles can’t appreciate. Scarcity + nostalgia is a real thing. Pokémon has been around forever. Some cards will absolutely hold value. But this isn’t about nuance. This is about knowing that young investors are desperate to get rich very fast, and dangling something shiny in front of them while pretending it’s financial wisdom. Call it collectibles, call it alternative assets, call it whatever you want. It’s still marketing. And the fact that people will accuse me of being “mad I didn’t think of it first” is kind of the point — predictable behavior is what makes this whole strategy work.
